AI Act Article 50(4), first subparagraph: transparency duty of deployers
Article 50(4), first subparagraph, a duty of deployers: Deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake, shall... It has applied since 2 August 2026 (Article 113, second paragraph).
- Provision
- Article 50(4), first subparagraph
- Chapter
- Chapter IV: transparency obligations
- Duty of
- Deployers
- Applies from
- 2 August 2026 (Article 113, second paragraph)
- Version
- Consolidated text of 27.7.2026, as amended by Regulation (EU) 2026/1744
- Official source
- Regulation (EU) 2024/1689, consolidated text
Official wording
Article 50(4), first subparagraph: Deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake, shall disclose that the content has been artificially generated or manipulated. This obligation shall not apply where the use is authorised by law to detect, prevent, investigate or prosecute criminal offence. Where the content forms part of an evidently artistic, creative, satirical, fictional or analogous work or programme, the transparency obligations set out in this paragraph are limited to disclosure of the existence of such generated or manipulated content in an appropriate manner that does not hamper the display or enjoyment of the work.
Article 50(5): The information referred to in paragraphs 1 to 4 shall be provided to the natural persons concerned in a clear and distinguishable manner at the latest at the time of the first interaction or exposure. The information shall conform to the applicable accessibility requirements.
When it applies
Article 113, second paragraph: It shall apply from 2 August 2026. Article 50 is in Chapter IV, which no point (a) to (d) of the third paragraph names, so the general date is the date for this entry.
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