AI Act Article 50(1): transparency duty of providers
Article 50(1), a duty of providers: Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in... It has applied since 2 August 2026 (Article 113, second paragraph).
- Provision
- Article 50(1)
- Chapter
- Chapter IV: transparency obligations
- Duty of
- Providers
- Applies from
- 2 August 2026 (Article 113, second paragraph)
- Version
- Consolidated text of 27.7.2026, as amended by Regulation (EU) 2026/1744
- Official source
- Regulation (EU) 2024/1689, consolidated text
Official wording
Article 50(1): Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system, unless this is obvious from the point of view of a natural person who is reasonably well-informed, observant and circumspect, taking into account the circumstances and the context of use. This obligation shall not apply to AI systems authorised by law to detect, prevent, investigate or prosecute criminal offences, subject to appropriate safeguards for the rights and freedoms of third parties, unless those systems are available for the public to report a criminal offence.
Article 50(5): The information referred to in paragraphs 1 to 4 shall be provided to the natural persons concerned in a clear and distinguishable manner at the latest at the time of the first interaction or exposure. The information shall conform to the applicable accessibility requirements.
When it applies
Article 113, second paragraph: It shall apply from 2 August 2026. Article 50 is in Chapter IV, which no point (a) to (d) of the third paragraph names, so the general date is the date for this entry.
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