AI Act Article 5(1)(a): the placing on the market, the putting into service or the use of an AI system that deploys...
Article 5(1)(a) prohibits: the placing on the market, the putting into service or the use of an AI system that deploys subliminal techniques beyond a person’s consciousness or purposefully... It has applied since 2 February 2025.
- Provision
- Article 5(1)(a)
- Chapter
- Chapter II: prohibited AI practices
- Applies from
- 2 February 2025 (Article 113, third paragraph, point (a))
- Version
- Consolidated text of 27.7.2026, as amended by Regulation (EU) 2026/1744
- Official source
- Regulation (EU) 2024/1689, consolidated text
Official wording
Article 5(1): The following AI practices shall be prohibited:
(a) the placing on the market, the putting into service or the use of an AI system that deploys subliminal techniques beyond a person’s consciousness or purposefully manipulative or deceptive techniques, with the objective, or the effect of materially distorting the behaviour of a person or a group of persons by appreciably impairing their ability to make an informed decision, thereby causing them to take a decision that they would not have otherwise taken in a manner that causes or is reasonably likely to cause that person, another person or group of persons significant harm;
When it applies
Article 113, third paragraph, point (a): Chapters I and II shall apply from 2 February 2025, with the exception of Article 5(1), first subparagraph, points (ba) and (bb), and Article 5(1a) and (1b) which shall apply from 2 December 2026.
This entry is not one of the exceptions. The date for this entry is 2 February 2025.
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